Caesars Interactive Entertainment partners with Income Access 30 July 2015(PRESS RELEASE) — Caesars Interactive Entertainment (CIE) has announced an agreement with Income Access, a technology and digital marketing firm for the iGaming industry. The new affiliate program for CIE’s Nevada and New Jersey-facing real-money online poker brand WSOP – World Series of Poker Online and online casino brands CaesarsCasino.com and HarrahsCasino.com will be powered by the Income Access platform and managed by the company’s affiliate managers. Following Nevada’s regulation of real-money online poker, WSOP.com launched in September 2013. Regulated by the Nevada Gaming Commission, WSOP.com allows players located within state boundaries to play Texas Hold’em, Omaha and Seven-Card Stud poker online. WSOP.com is today the leading real-money online poker brand in Nevada. CIE launched its New Jersey-facing WSOP.com brand in November 2013, the same month the state’s iGaming market went live. The operator’s online poker offering is complemented by two real-money online casino brands. CaesarsCasino.com and HarrahsCasino.com provide players within New Jersey state boundaries with a wide range of online slots, blackjack, roulette and other table games. As part of its broader marketing strategy, CIE will imminently launch an affiliate program for these four real-money iGaming brands. The affiliate program is to be powered by Income Access’ affiliate management platform, which has won eGR’s B2B Award for Affiliate Software for the last three years. CIE’s Income Access white label will include the company’s Ad Serving product, which allows operators to manage and optimize their online ad campaigns through sophisticated geo-targeting, […]
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